six fourty two am

642am is a clothing brand rooted in the heart of London, focused on creating more than just garments - aiming to build a connected community. Their designs are inspired by the rich culture and unique experiences of the city, telling stories that resonate with its vibrant spirit. With a commitment to top-tier quality, they craft pieces that celebrate the essence of London life in every detail.

642 recently worked on a collaberation with RIZLA, creating custom clothing and boxes of papers to sell, further reinforcing their roots of London culture.

After reaching out to the brand owner, I was invited to take part in an ad-shoot. I helped prepare shots, including setting up lighting, holding products or filming BTS content. Based on my skills and instant chemistry with the group, as well as my passion for the project, I was offered the opportunity to join the team full time. As I have progessed, I have begun learing how to operate cameras and equiptment and even started taking photos and videos that have been used for promotional content. Additionally, I help edit footage for TikTok and Instagram content.

Camera (Sony A7iii)

Tripods, Gimbles & Other Camera Equiptment

Various Lighting Equiptment

Adobe Premiere Pro & Photoshop